Local SEO for Trades Who Want to Be Found in Their Area
Practical, ongoing local SEO designed around the way trade customers actually search.
Most trade enquiries start locally. Ranking in your service areas brings in steady, free enquiries.
Dedicated pages for each service so you rank for what people actually search.
Targeted pages for your towns and service areas — built without keyword stuffing.
Improve your profile, categories, photos and review setup to win the local map pack.
Speed, mobile, schema and crawlability sorted properly from day one.
Ongoing content, optimisation and reporting so your visibility keeps growing.
How the Local SEO process works
A clear, repeatable workflow that builds your local visibility month by month.
On-page SEO & content
Build or optimise service pages and location pages with proper titles, headings, internal links and structured data. Every page is written to match what local customers actually search for.
Google Business Profile setup & updates
Claim, verify and optimise your GBP. We set categories, service areas, business hours, photos and posts. Monthly updates keep your profile active and competitive in the map pack.
Citations & directory consistency
Ensure your business name, address and phone number are consistent across key UK directories and trade listings. We clean up mismatches and add listings where you're missing.
Review collection process
Set up a simple, repeatable system to ask customers for Google reviews after every job. Includes email/SMS templates and a follow-up cadence so reviews grow steadily.
Monthly reporting
Track keyword rankings, local map pack visibility, website traffic from local search and review growth. You get a clear summary of what's moved and what's next.
Sample monthly report
An example of the local SEO report you receive each month. Real numbers will be specific to your business, services and area.
- roofer [town]#3 (▲2)
- flat roof repair [town]#5 (▲4)
- emergency roofer near me#7 (▲1)
- slate roofing [town]#4 (—)
- [Town] centreTop 3
- Neighbouring town ATop 3
- Neighbouring town B#4
- Wider catchment#6
- • Published new location page for neighbouring town
- • Updated GBP with 8 fresh job photos and 2 posts
- • Added 5 new directory citations, fixed 3 NAP mismatches
- • Sent review requests after 11 completed jobs
- • New service page for flat roof installations
- • Internal linking pass across service pages
- • Push for reviews mentioning specific services
Illustrative example. Actual results depend on competition, area and starting visibility.
Ready to Get a Proper Website for Your Trade Business?
Apply today and tell us about your business. If your trade is a good fit, we’ll help you get a professional website online without the usual upfront build cost.