Google Ads for Trades Who Want More Local Enquiries
Get your business in front of people actively searching for your services in your area.
Most trade jobs start with a Google search. Ads put you at the top when intent is highest.
We build campaigns around the actions that win you work — phone calls and form fills.
Spend your budget where you actually work, not in places you can’t serve.
Set up tracking so you can see what your spend is producing.
Your website is already built to convert — ads send traffic to the right pages.
Sending paid clicks to a weak site wastes budget. Your trade site is built to convert first.
Examples of searches we target
Google Ads deliverables
Everything that is included each month when you sign up for Google Ads management.
- Campaign structure and ad group setup
- Keyword research and negative keyword list
- Local geo-targeting around your work area
- Call-focused ad copy and extensions
- Landing page alignment with your trade website
- GA4 event and conversion tracking setup
- Call tracking number and call attribution
- Monthly optimisation and bid adjustments
- Performance summary and spend review (monthly)
What you need to provide
To get started we will need a few details from you.
- Your daily or monthly ad budget (paid directly to Google)
- The areas you want to target
- Your main services and specialisms
- A working phone number and email for leads
- Access to your existing Google Ads account (or we create one)
Ad spend is paid directly to Google. The £195/month fee is our management charge and is separate from your ad budget. You decide the budget; we recommend starting at £10–£20/day for most trades.
Sample monthly report
An example of the report you receive each month. Real numbers will be specific to your campaigns, budget and area.
- Call_click (mobile)28
- Tracked phone calls (CallRail)13
- Contact form submit12
- Cost per enquiry£11.55
- emergency plumber [town]62 clicks
- boiler repair near me44 clicks
- blocked drain [town]31 clicks
- leaking tap repair22 clicks
- • Added 14 negative keywords to cut wasted spend
- • Increased bids on “emergency” terms (higher conversion rate)
- • New ad copy tested for boiler repair group
- • Paused 2 underperforming ad variants
- • Expand geo-targeting to 2 neighbouring towns
- • Test call-only ads during working hours
- • Review landing page form completion rate
Illustrative example. Actual results depend on budget, location, competition and seasonality.
Ad spend is separate. Designed to generate enquiries — performance depends on budget, location, competition and offer. We do not guarantee results.
Ask About Google AdsReady to Get a Proper Website for Your Trade Business?
Apply today and tell us about your business. If your trade is a good fit, we’ll help you get a professional website online without the usual upfront build cost.